Unable to locate where menu label is assigned for custom mod

Hi, I'm trying to learn more about custom modules by attempting to modify the Locations sample in the SDK and I can't seem to find where the navigation menu pulls the name/display label from. Attached file highlights exactly what I'm referring to.

Figured this out. The module install method created a page in the backend page with the show in navigation flag enabled. This menu item displays the title attribute of the associated backend page. Edit by going into Administration->Backend Page, select the page and change the title.