Customizing Event Exporter

I am trying to use the "Add Event to" functionality on a site. Is there any way to customize it? This post offers a way to change the text for "Add Event to", but is there any way to change it so that instead of

Add event to: <a>ICal</a> <a>Outlook</a> <a>Google Calendar</a> 

it could simply be

<a>Add to my calendar</a> 

with a link to the ics file?