"/[UrlName]"), and the URL of a BlogPost is generated as
"/[Parent.UrlName]/[PublicationDate, 0:yyyy'/'MM'/'dd]/[UrlName]". Since we are constructing the full URLs dynamically the final URL will always consist of the Blog's location i.e. the page where you have dropped the BlogPosts control (for instance www.mycompany.com/page/ParentBlogUrlName/PublicationDate/BlogPostUrlName). If you wish to customize the way BlogPost URLs are constructed you will need to create a custom provider for blogs, inherit from OpenAccessBlogProvider and override the GetUrlFormat method, specifying the desired urlFormat. For more information and sample code, please take a look at this forum thread.